Pantone Honors Prince

Pantone Color Institute was excited to announce the creation of "Love Symbol #2."


The Color Purple

We know you've heard of Raspberry Beret. And, of course, Purple Rain? But how about "Love Symbol #2?" That's the new custom shade of purple that Pantone, the company behind the widely-used color-matching system, has mixed to honor the late, purple-loving pop star.

According to the article published on the Pantone website, the color created in honor of the international icon is a distinctive blue based purple hue inspired by Prince's custom-made Yamaha purple piano.



That piano was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. Prince’s association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.


Custom-Made Color for Musical Royalty

Laurie Pressman, Vice President of the Pantone Color Institute, said that the Pantone Color Institute was excited to announce the creation of "Love Symbol #2."

Pressman went on to say, "When we think about Prince, we see a uniquely brilliant artist who continually throughout his illustrious career broke new ground as he perpetually challenged the norms in whatever space he played, leaving behind an indelible mark on music, art, fashion and culture. Paying tribute by developing a special purple color for this globally renowned talent known worldwide as “The Purple One” seemed only right and a way for his artistic legacy to live on forever.

Why this particular purple? As you can imagine, many are asking, especially now. Was it because purple is one of the shades worn by the Minnesota Vikings, the football team who played in Prince’s home state where he continued to live and work until his last day? It could be. After all in 2010 Prince recorded a three-minute, 41 second anthem titled “Purple and Gold” specifically for the Vikings at his Paisley Park Studios in the Minneapolis suburb of Chanhassen shortly after the Vikings' 34-3 win against the Dallas Cowboys in the 2010 NFC divisional playoffs. 


Or should we attribute Prince’s fascination with this particular blue based purple shade to its enigmatic status, its mystical associations and its complexity as a color that is a combination of the excitement of red and the tranquility of blue making it in essence the marriage of two diametrically opposed emotions? 

We are not sure of the exact reason, however what we do know is that the language of this unique new purple, “Love Symbol #2” conveys an aura of mystery, intrigue and unconventionality, a color that stands apart from all others, something Prince, a performer of distinctive style certainly did."

As an FYI, you won't be able to order your paint, curtains or wallpaper in this color in the near future. "Love Symbol #2" is a proprietary custom color created for Prince's Estate. It is not available for sale to the public.

COY2014.pngColor Intelligence

In case you're not familiar with the Pantone Color Institute, their color reports and color forecasts provide a global point of view on the movement of color across current and future seasons. You can visit their website at to learn more about them. 

Will future blog posts to feature some of Pantone's selections for Color of the Year? Greenery 15-0343 was the 2017 selection. To complement this post, however, we're going old school and sharing the 2014 Color of the Year - Radiant Orchid 18-3224. According to its press release, Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.


Ok, I'll admit it. Purple is my favorite color. So, yes, you can look forward to more purple in our future. Enjoy!

Subject Matter